• Correspond the primary goals of the Web site before beginning the design process.
• Set performance goals that includes the overall information retrieval success rate and the time to find specific information, or preference goals that address satisfaction and acceptance by users.
• Do not rely exclusively on the initial design ideas of one person or group for a Web site.
• Use an iterative, or repeated, design approach to create the most useful and usable Web site by developing and testing prototypes.

There are some guidelines that can help the designers and the developments Leads to produce a web design that can qualify all the standards of a good web designs.

• Distribute the website in categories and establish a level of importance for each category and carry this approach throughout the design. Important categories should appear higher on the page so users can locate them quickly.
• Always go for a design that has room for automation. Try to eliminate the need for users to perform tasks. Let the computer perform as many tasks as possible so users can concentrate on performing tasks that actually require human processing and input.
• A web site should look consistent. Design in such a way that information is spread consistently throughout the site. The more consistent a Web site is in its design, the easier it will be for users to quickly evaluate categories and match expectations on all pages. Users, particularly older users, tend to learn and remember locations of information, functions, and controls.
• Web site should interact with user. Design should provide feedback to inform users where they are in your site. Feedback can be as simple as changing the color on a link after it has been clicked by a user or informing user that where he is at the moment in the web site pages.
• Logo should be placed in a consistent place on every page to ensure users are fully aware they are on your Web site.
• Keep Web page size at or below 30,000 bytes for an acceptable downloading time. The maximum allowable page size is 30,000 bytes in order to achieve desired response time of 10 seconds using a modem. Page sizes above 30,000 bytes may increase users' wait time; depending on their connection, users may not wait for the page to load.
• Do not include frames in Web sites, unless there is a strong (clearly defensible) reason to do so. Use frames only when other design solutions are not adequate.

There are some Designers who think that excessive use of Graphics makes a web design better. There are some guidelines for them as well.

• Use only graphics that enhance content or that lead to a better understanding of the information being presented. Users may be willing to wait for graphics to download when they add value to the site's content. Regardless, use small and few graphics when possible to reduce download time
• Avoid using graphics that do not have descriptive labels as clickable items wherever possible. Clickable images generally confuse users, especially images that contain only graphics. Some that contain both graphics and words are also confusing because users do not know if the images are clickable without using the mouse's pointer ("mine sweeping.") Even with the "sweeping," users are not always sure which areas of an image are clickable, and whether there are several clickable sections on the same graphic.
• Avoid use of graphics on pages that are primarily used for searching. In general, graphics do not have either a positive or negative impact on the success of users when searching, but they take time to design, implement, and maintain and may slow downloading.